Macy's x Gund Forever Friends

I had the opportunity to create the stories for the 5 Gund Forever Friends, really focusing on developing their personalities so consumers could choose their perfect forever friend. I was actively involved in meetings with Toys R Us, presenting and refining this concept. I also collaborated closely with the US Marketing team to design best-in-class environments that showcased Gund's new logo and brand feel. As a key point person on this project, I’m proud to say it was a huge success!