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Design Direction

I revitalized a struggling design process, introducing innovative approaches to refresh a 125-year-old brand while honoring its legacy. These are examples of products I guided through creative direction.

Today Hot Toys for Amazon Prime

Today Hot Toys for Amazon Prime

Today Hot Toys for Amazon Prime

Featuring Swisheez Teddy!

Swisheez Second Season

Swisheez Second Season

Swisheez Second Season

I designed per the work that was done on the first collection.

Bloomingdale's Holiday Bear

Bloomingdale's Holiday Bear

Bloomingdale's Holiday Bear

Worked with Bloomingdale's on, design, and development of their Holiday Bear!

Bloomingdale's Wicked Bear

Bloomingdale's Wicked Bear

Bloomingdale's Wicked Bear

Worked with Universal on design, created design for the crown

125th Gund Bear

125th Gund Bear

125th Gund Bear

Oversaw all aspects of design including packaging art.

Gund Advent Calendar

Gund Advent Calendar

Gund Advent Calendar

Worked with an artist to create a handpainted work of art for the packaging! Oversaw development to make sure the quality matches Gund standards.

Sleigh Toothpick

Sleigh Toothpick

Sleigh Toothpick

I took an iconic bear and created the cutest holiday extension!

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