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Macy's x Gund Forever Friends

Macy's x Gund Forever Friends

Macy's x Gund Forever Friends

Creatively directed the project, overseeing the color palette, patterns, and character development. We embraced the retro vibe and tapped into the growing trend of adults investing in plush. This was a passion project for me, combining my love for both plush and fashion!

Creatively directed the project, overseeing the color palette, patterns, and character development. We embraced the retro vibe and tapped into the growing trend of adults investing in plush. This was a passion project for me, combining my love for both plush and fashion!

Design Direction

Disney

Disney

Mood Boards

Mood Boards

Creative Direction

Creative Direction

Creative Direction

Showroom Design and Layout

Showroom Design and Layout

Showroom Design and Layout

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